Brett R. Gordon is Visiting Associate Professor of Marketing from the Marketing Division at Columbia Business School. His research interests are primarily in empirical industrial organization, where he studies the dynamics of demand and pricing in high-tech markets, product innovation and replacement, advertising, and new product introduction. More recently he has also started to study the advertising decisions of political candidates. At Columbia he teaches an elective course on Pricing Strategy for MBA and Executive MBA students. At Booth he will teach Pricing Strategies.