Zvi Gilula

Zvi Gilula's current field of research is categorical data analysis, with marketing applications. He was an associate editor of the Journal of the American Statistical Association from 1986 to 2006, and currently he is an associate editor for the International Journal of Marketing Research. He has been involved in methodological consulting for well-known companies such as Roche Holdings in Europe, Pfizer, GTE, Prudential, and Morningside Technology in China. He was also advising the Israel National Lottery for many years.

\nHe received his education from Hebrew University, where he earned a bachelor's degree in 1970, a master's degree in 1974, and a PhD in 1978, all in statistics. He is also an elected fellow of the Royal Statistical Society and the American Statistical Association.

Outside of academia, Gilula enjoys philosophy of religions, psychology of rationality, chess, and single malts.

Selected Publications

With P. Rossi and R. McCulloch, "Direct Data Fusion" (2006).

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With S. Haberman and P. van der Heijden, "Probabilistic Models for Multiple Correspondence Analysis" (2005).

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With S. Haberman, "The Analysis of Categorical Profiles by Informative Summaries," Sociological Methodology (2001).

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With P. Rossi and G. Allenby, "Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach," Journal of the American Statistical Association (2001).

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With P. van der Heijden, "On the Relation Between Joint Correspondence Analysis and Latent Class Analysis," Sociological Methodology (1999).

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