Jean-Pierre Dubé

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing and Robert King Steel Faculty Fellow at the University of Chicago Booth School of Business. He studies empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, internet marketing, retailing and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply empirical models and methods to develop pricing strategies in practice.

Dubé’s work has been published in the The American Economic Review, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics and The Rand Journal of Economics. He is an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.

Dubé earned a bachelor's degree from the University of Toronto in quantitative methods in economics in 1995, a master's degree in economics in 1996, and a PhD in 2000 from Northwestern University. He joined the Chicago Booth faculty in 2000.

Selected Publications

With Günter Hitsch and Pradeep Chintagunta, “Tipping and Concentration in Markets with Indirect Network Effects,” Marketing Science (2010).

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With Günter Hitsch and Peter Rossi, "State Dependence and Alternative Explanations for Consumer Inertia," RAND Journal of Economics (2010).

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With Bart Bronnenberg and Carl Mela, "Do DVRs Influence Consumers' Brand Purchases?” Journal of Marketing Research (2010).

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With Bart Bronnenberg and Matt Gentzkow, "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review (conditionally accepted).

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