Speaker Profile
Tor Petersen
CEO, eno sports ltd
As CEO of eno sports, a lifestyle apparel, accessories, and footwear brand targeting China's youth, Eno'sleading edge business model keeps the company very close to CHinese consumers via fast retailing infrastructure, short production lead times, open source product design process, and interactive grassroots marketing.
Having spent the early part of his career managing manufacturing relationships for Nike in Korea, Taiwan, and China, Petersen moved into a domestic operations and product marketing role for Nike China in 1994. He also worked in the global brand group at Coca-Cola where he managed the Sprite brand across Asia before becoming an entrepreneur in 2000.
Petersen is also co-founder of Zou Marketing Ltd., one of China's leading sports marketing agencies. He received a BA from Colorado College and compelted graduate studies at the Johns Hopkinds-Nanjing Center for Chinese and American studies.
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