Trade Marketing Director, Anheuser-Busch InBev, China
Rodolfo Chung is trade marketing director for ABInbev China, responsible for investments such as events, promoter’s team, consumer and retail promotions, brand campaigns activations, and loyalty programs. Prior to serving in this role, he was planning and performance director, and imported brand’s director at InBev for over three years. Under his management, ABInBev integrated commercial practices after eight acquisitions in beer segment and increased the portfolio sold in China to include brands such as Stella Artois, Hoegaarden, Leffe, Corona, and Budweiser. His career at ABInbev started in Brazil as brand manager and, after obtaining his MBA in 2007, he transitioned to Asia as regional sales director. Prior to joining ABInbev he was market intelligence analyst for Roche.
He attended Universidade de São Paulo and received his MBA from Harvard Business School.