Michael Krauss, '76
President, Market Strategy Group
Michael Krauss is a veteran marketer, management consultant, and entrepreneur. He began his career in packaged goods marketing and helped launch the number two chocolate chip cookie brand, Keebler’s Chips Deluxe. He migrated from chocolate chips to computer chips and was part of the team that launched Andersen Consulting (now Accenture NYSE: ACN). He later grew OmniTech Consulting - a business strategy and change management services firm that was acquired by Diamond Technology Partners [NASDAQ: DTPI], which was recently acquired by Price Waterhouse. His current professional services venture, Market Strategy Group, focuses on helping organizations develop and execute strategies to achieve growth. His consulting practice includes global organizations, mid-size firms, and entrepreneurial ventures.
Mr. Krauss served as co-chair of former Chicago Mayor Richard M. Daley’s Council of Technology Advisors. He also serves on the advisory board of the Polsky Center for Entrepreneurship at the University of Chicago Booth School where he was also an adjunct faculty member in the New Products Laboratory. In addition, he has been a member of the board of directors of Ellerbe Becket, the global architecture and engineering firm, which was acquired by AECOM in 2008. Mr. Krauss chaired the board’s audit committee, and he played a lead role in the development of the acquisition strategy.
Mr. Krauss speaks and writes frequently on business issues and is the @ C-Level columnist for Marketing News, the publication of the American Marketing Association. He is also a past business columnist for the Chicago SunTimes and past president of the Business Marketing Association.
Mr. Krauss received a bachelor’s degree and an MBA from the University of Chicago. He earned a CPA certificate in the State of Illinois.