Marketing

New York, New York — May 13, 2009

Summary

Marketing dollars are often the first affected in an economic downturn, yet in today's climate, developing new, creative strategies are critical to maintaining and attracting consumers. And therein lies the quandary: with limited funds, how is this done? Marketing professionals marry advertising, promotion, branding, innovation and market research to their given industry - constantly staying abreast of their competitors and industry trends. But what is driving these trends? How are marketing strategies evolving within the current economic climate? Who are consumers and how are they changing? Pfizer and Chicago Booth invite you to join us for a discussion with Booth alumni and marketing professionals who will share their expertise and perspective on the current marketing environment, and hear their take on the future of the marketing role.

Location

Pfizer
235 East 42nd Street
New York, NY 10017
(219 Conf. Center Lower Level)

Program

Opening Networking
6:30 – 7:00 PM

Panel and Q&A
7:00 – 8:30 PM

Networking
8:30 – 9:00 PM

Related Speakers

Introduction

Stacey Kole
Deputy Dean for the Full-Time MBA Program

Moderator

Jeff Defazio
Former CEO, Carex Health Brand

Moderator

Michael Krauss, '76
President, Market Strategy Group

Moderator

Karen Stahl, '79
President and Owner, Pathfinder Innovation

Moderator

AnnaMaria Turano, '96
Partner, MCAworks

Panelist

Sharon Barclay
Principal, Blue Trumpet Group

Panelist

Mark Barnekow, '88
Former President and Chief Executive Officer, Amphire Solutions, Inc.

Panelist

Beth Bronner, '74
Managing Director, Mistral Equity Partners, LLC

Panelist

James Dodge, '93
Vice-President, The Nielsen Company

Panelist

Derek Herbst, '04
Marketing Manager, General Mills, Inc.

Panelist

Erik Hom, '94
Sr. Director, Business Development, Ticketmaster

Panelist

Carl Johnson, '72
Senior Vice President and Chief Strategy Officer, Campbell Soup Company

Panelist

Andrea Kellick, '89
Vice President Merchandise Manager, Target Corporation

Panelist

Anuj Marfatia, '08
Program Director, Predictive and Business Intelligence Solutions Marketing, IBM

Panelist

Jim Maurer, '00
Group Vice President, US Analytics, Catalina

Panelist

Laura McCorvie
SVP Customer Growth, Kraft Foods

Panelist

Carolyn Ribciuc, '05
Marketing Director, Medtronic

Panelist

Andrew Schmeltz, '97
Vice President, Commercial Development, Pfizer

Panelist

Caroline Sheu, '00
Senior Director, Direct to Consumer Marketing, Electronic Arts

Panelist

Jill Wyant, '02
Senior Vice President & General Manager, Ecolab