Many instantly recognizable brands are headquartered in the Twin Cities, which is among the largest commercial centers between Chicago and the West Coast. The state is home to 20 Fortune 500 companies and an impactful concentration of smaller firms, with Minneapolis showcasing a strong business presence ranging from traditional consumer packaged goods companies to financial and health care giants. All of these firms must consider shifts in consumer behavior and the overall economy as they form and execute their extensive marketing plans. With continued change in the economic climate, how have marketing efforts adjusted across industries? How are firms utilizing emerging technologies in marketing? How will the role of the marketer continue to evolve within the organization?
Join a discussion with Chicago Booth alumni and marketing professionals in Minneapolis who will share their perspective on the current conditions and their views on the future.