For years, the Bay Area has been known for being America’s hi-tech “hub”. However, in an era filled with economic turmoil and uncertainty in the business world, innovation becomes a key factor in all successful businesses, particularly in the Bay Area. Finding new ways to market a product and a company can be a difficult task in an unstable economy. With this in mind, what new strategies and marketing techniques are being implemented to ensure messages are being heard and not lost in cyberspace? With social media being a key player in today’s communication, will online media beat out our daily newspapers and TV commercials, and be the new word of mouth? Chicago Booth invites you to join us for a discussion with Booth alumni and innovative marketing professionals who will share their expertise and perspective on the current environment, and hear their take on the future of the marketing role.