Summary

Los Angeles thrives on the media and entertainment industries, just as the media and entertainment industries thrive on Los Angeles. From content control to audience segmentation to evolving technologies, the industry is charged with staying ahead of the curve in order to stay competitive. How has the business model changed to keep audiences engaged while maintaining control of content? How have social media sites and technologies changed how firms are delivering content? “Who” is the media consumer of the future? Join a discussion with Chicago Booth alumni and Los Angeles media and entertainment professionals who will share their expertise and perspectives on the current media and entertainment world, and hear their takes on the future of the industries.

Location

Sony Pictures Entertainment
10202 Washington Boulevard 
Culver City, California 90232

Program

Opening Networking
6:30 - 7 p.m.

Panel and Q&A
7 - 8:30 p.m.

Networking
8:30 - 9 p.m.