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Event Details

Marketing Startups

Hong Kong - Feb 18, 2016

"Start-up Marketing: How to Get Your Message to the Masses"

How do start-ups employ limited resources to identify target markets? What does it take to create exceptional content that engages broad audiences? How does technology support these efforts to deliver results and drive revenue?

On February 18, 2016, Chicago Conversations comes to Hong Kong to discuss these and other issues in "Start-up Marketing: How to Get Your Message to the Masses." The University of Chicago Booth School of Business invites you to attend this discussion by a panel of entrepreneurs, investors, brand builders, and marketeers, who will share their perspectives on how start-ups leverage the science of marketing to reach new levels of success.

Waverly Deutsch, Clinical Professor of Entrepreneurship at Chicago Booth, will moderate the panel. Deutsch's research focuses on the execution issues entrepreneurs face as they grow their businesses.

Chicago Booth is uniquely positioned to help marketers build the skillsets needed to lead in today’s increasingly complex and data-driven markets. We believe in deep questioning, intellectual curiosity, and a mastery of business fundamentals—beliefs that are put into action at the Chicago Booth campus at the University of Chicago Center in Hong Kong. 


In Collaboration With

Kilts , Polsky

Program

Opening networking: 7:00 - 7:30 p.m.
Panel and Q&A: 7:30 - 8:45 p.m.
Networking: 8:45 - 9:30 p.m.

Speakers

Introduction

Richard Johnson, '14 (EXP-19)

Associate Dean, Executive MBA Program – Europe and Asia

Moderator
Waverly Deutsch
Clinical Professor of Entrepreneurship, Chicago Booth

Panelists

Guy Parsonage

CEO, fluid

Anka Twum-Baah, '08

Vice President, Marriott International 

Tony Wong

CEO and Cofounder, Shopline

Danny Yeung

CEO, Prenetics

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Tony Wong
Tony Wong
Tony Wong
Tony Wong
Tony Wong
Tony Wong
Tony Wong
Tony Wong
Location

The University of Chicago Booth School of Business Hong Kong Campus
Level 6, Cyberport 2
100 Cyberport Road
Hong Kong