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Event Details

Marketing Tech enabled Customization

Bay Area - Feb 04, 2016

"Customizing the Customer Experience: How is Technology Enabling More Sophisticated Marketing?"

How are marketers leveraging cutting-edge technology to meaningfully engage their audiences? What are the opportunities and limits of marketing customization? On February 4, 2016, Chicago Conversations comes to the Bay Area to discuss the trends and challenges experts are navigating today.

Chicago Booth is uniquely positioned to help marketers build the skillsets needed to lead in increasingly complex and data-driven markets. We believe in deep questioning, intellectual curiosity, and a mastery of business fundamentals.

Join us for a lively panel discussion, in which business leaders will share their perspectives on how technology has enabled an evolution in the art and science of marketing.


In Collaboration With

Kilts

Program

Opening networking: 6:30 - 7:15 p.m.
Panel and Q&A: 7:15 - 8:30 p.m.
Networking: 8:30 - 9:30 p.m.

Speakers

Introduction

Glenn Sykes

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Steve Dille, '89

Chief Marketing Officer, SparkPost


Panelists

Greg Dorai, '03

Vice President of Product Management & Strategy, Cisco


Vicki Isip, '96

Vice President of Marketing, Ghirardelli Chocolate Company

Shyam Rao, '08

Cofounder and COO, Punchh

Bruce Sattley, '96

Senior Vice President of Corporate Development and Strategy, Quotient, formerly Coupons.com

Vicki Isip

Panelists

Vicki Isip

Panelists

Vicki Isip

Panelists

Vicki Isip

Panelists

Vicki Isip

Panelists

Vicki Isip

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Associate Dean for Evening MBA and Weekend MBA Programs and Program Innovation


Moderator

Vicki Isip

Vice President of Marketing, Ghirardelli Chocolate Company


Vicki Isip

Vice President of Marketing, Ghirardelli Chocolate Company


Vicki Isip

Vice President of Marketing, Ghirardelli Chocolate Company


Vicki Isip

Vice President of Marketing, Ghirardelli Chocolate Company



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Location

Sheraton Palo Alto Hotel

Piazza Courtyard & Justines

625 El Camino Real

Palo Alto, CA 94301