Mobile Social Games and Entertainment
From console hardware and software to PCs, mobile phones, and tablets, the gaming and online entertainment industry encompasses a variety of competing platforms. Home to some of the most prominent gaming companies such as Sony and Nintendo, Japan plays an important part in shaping this almost $7 billion industry. New social, mobile, and online gaming companies provide an astounding variety of games and often entice customers away from their cherished consoles. Companies in Japan as well as in the US are speculating on how to win back the new generation of fickle and unpredictable gamers.
How can companies revamp consoles to keep up with mobile gaming platforms? Can gaming companies use marketing analytics to predict consumer behavior? How has online distribution and usage impacted the gaming and online entertainment industry?
Chicago Booth invites you to join us in Tokyo for a discussion with Booth alumni and gaming experts who will share their expertise and perspective on the current environment. Hear their take on the future of the gaming and online entertainment industry.