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Event Details

Marketing Innovation

San Francisco - Mar 06, 2014

San Francisco 03062014

Summary

As the economy continues to rebound, companies are increasing marketing efforts in order to maintain a competitive and creative edge. This push for new and innovative marketing strategies is particularly relevant in the field of technology, where the influx of high-tech companies drives fierce competition. Technology within marketing itself grows increasingly relevant as companies cultivate their presence online and in social media. Marketing moguls in California and across the country continue to explore the newest ideas in marketing, technology, competition, and new businesses.

How can market strategies both attract new users and sustain engagement? When is it beneficial to follow product development instincts over consumer data? How is marketing for high-tech start-ups evolving, and how can a new company develop a unique brand in its nascent stages? Where does the balance lie between continuous innovation and scale?

Chicago Booth invites you to join us in San Francisco for a discussion with Booth alumni and marketing professionals who will share their expertise and perspective on the current environment. Hear their take on the future of the marketing industry.


Big Heart

Program

Opening Networking
6:30-7 p.m.

Panel and Q&A
7-8:30 p.m.

Networking
8:30-9 p.m.

Speakers

Introduction
George Andrews
Associate Dean for Evening MBA and Weekend MBA Programs, Chicago Booth

Moderator
Julie Gibbs
Vice President of Marketing, Mashery, an Intel Company

Panelist
M. Carl Johnson III, '72
Group Executive Vice President and Chief Growth Office, Del Monte Foods

Panelist
Joe Megibow, '96
Senior Vice President and General Manager of Omni-Channel eCommerce, American Eagle Outfitters

Panelist
Anurag Wadehra, '90
Chief Marketing Officer, LivePerson

Panelist
Mark Wilson, '95
Senior Vice President - Marketing, BlackBerry

Location

Big Heart Pet Brands
One Maritime Plaza, 2nd Floor
San Francisco, CA 94111