Big Data in Marketing
Home to some of the largest global brands, Chicago is at the forefront of marketing’s challenges and innovations. As consumers change how they shop, socialize, and absorb content, lines are quickly blurring between traditional and digital marketing, and data sources are multiplying. Successful brands are responding by translating big data in to meaningful marketing messages.
What have been some of the most disruptive innovations in data collection, and what meaningful advances are on the horizon? How are companies developing the infrastructure needed to support new data sources? In what way will big data impact the role of the future marketer?
Join a discussion with Chicago Booth alumni and marketing professionals in Chicago who will share their expertise and perspective on the current marketing world as well as their thoughts on the future.
Kilts Center for Marketing