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Event Details

Big Data in Marketing

Chicago - Feb 27, 2013

Home to some of the largest global brands, Chicago is at the forefront of marketing’s challenges and innovations. As consumers change how they shop, socialize, and absorb content, lines are quickly blurring between traditional and digital marketing, and data sources are multiplying. Successful brands are responding by translating big data in to meaningful marketing messages.

What have been some of the most disruptive innovations in data collection, and what meaningful advances are on the horizon? How are companies developing the infrastructure needed to support new data sources? In what way will big data impact the role of the future marketer?

Join a discussion with Chicago Booth alumni and marketing professionals in Chicago who will share their expertise and perspective on the current marketing world as well as their thoughts on the future.


Kilts Center for Marketing

Program

Opening Networking: 6:30 - 7 p.m.
Panel and Q&A: 7 - 8:30 p.m.
Networking: 8:30 - 9 p.m.

Speakers

Introduction
Stacey Kole
Deputy Dean for the Full-Time MBA Program

Moderator
Michael Krauss, '76
President, Market Strategy Group

Panelist
James Dodge, '93
Vice-President, The Nielsen Company

Panelist
Anuj Marfatia, '08
Program Director, Predictive and Business Intelligence Solutions Marketing, IBM

Panelist
Jim Maurer, '00
Group Vice President, US Analytics, Catalina

Panelist
Laura McCorvie
SVP Customer Growth, Kraft Foods

Location

Gleacher Center
The University of Chicago
Booth School of Business
450 North Cityfront Plaza Drive
Chicago, Illinois