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Event Details

Marketing

Minneapolis - Nov 03, 2011

Many instantly recognizable brands are headquartered in the Twin Cities, which is among the largest commercial centers between Chicago and the West Coast. The state is home to 20 Fortune 500 companies and an impactful concentration of smaller firms, with Minneapolis showcasing a strong business presence ranging from traditional consumer packaged goods companies to financial and health care giants. All of these firms must consider shifts in consumer behavior and the overall economy as they form and execute their extensive marketing plans. With continued change in the economic climate, how have marketing efforts adjusted across industries? How are firms utilizing emerging technologies in marketing? How will the role of the marketer continue to evolve within the organization?

Join a discussion with Chicago Booth alumni and marketing professionals in Minneapolis who will share their perspective on the current conditions and their views on the future.


Program

Opening Networking
6:30 - 7 p.m.

Panel and Q&A
7 - 8:30 p.m.

Networking
8:30 - 9 p.m.

Speakers

Introduction
Stacey Kole
Deputy Dean for the Full-Time MBA Program

Moderator
Karen Stahl, '79
President and Owner, Pathfinder Innovation

Panelist
Derek Herbst, '04
Marketing Manager, General Mills, Inc.

Panelist
Andrea Kellick, '89
Vice President Merchandise Manager, Target Corporation

Panelist
Carolyn Ribciuc, '05
Marketing Director, Medtronic

Panelist
Jill Wyant, '02
Senior Vice President & General Manager, Ecolab

Location

Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403