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Event Details


Chicago - Apr 28, 2011

Chicago is home to many global, household brands - all of which are impacted by shifts in the economy, consumer behavior, competition, and technologies. What are the most important emerging technologies and how will they change the marketing business model? How are organizations shifting their marketing tactics to positively affect P and L? What will the role of a marketer look like in the future? Join a discussion with Chicago Booth alumni and marketing professionals in Chicago who will share their expertise and perspectives on the current marketing world and hear their takes on the future of the role.

Marketing at Chicago Booth


Opening Networking
6:30 - 7 p.m.

Panel and Q&A
7 - 8:30 p.m.

8:30 - 9 p.m.


Not available at this time.


Hyatt Regency Chicago
151 East Wacker Drive,
Chicago, Illinois, USA 60601