Chicago Conversations: New York
David vs. Goliath: How small consumer companies are winning share and big companies are following their lead.
Since 2011, more than $18 billion in CPG industry sales have shifted from large to smaller companies. With the consumer focus on authenticity, transparency, and content, traditional marketing methods of big brand names, celebrity ad campaigns, and TV dollars are no longer successful in winning modern buyers. How are smaller companies winning market share and poised for continued growth? What strategies are bigger companies adopting to keep up and stay relevant?
Chicago Conversations: Seattle
Driving innovation in Seattle.
Seattle is home to some of the world’s most recognizable retail and technology companies.
Decades after their founding, these firms continue to be at the forefront of fast-changing industries.
What models do they employ to enable growth and innovation? How do they attract and retain talent?
Talk to customers all the time.
Those conversations inspire your content
and roadmap to the future.
- Bill Hobbib, '91, VP of Product Marketing, Bullhorn and #BoothChiCon New York panelist
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