SUMMER 2003

Banner Ads Click with Consumers
Online Advertising for Customer Retention
Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more.
Research by Pradeep K. Chintagunta, Jean-Pierre Dubé, and Puneet Manchanda

Closing the Digital Divide
Internet Subsidies in Public Schools
As Internet use has dramatically increased over the past five years, policymakers have grown concerned about the so-called "digital divide," in which access and understanding of technology would be split across income and racial lines. New research analyzes the impact of an ambitious federal technology program aimed to bridge the digital divide in public schools.
Research by Austan D. Goolsbee and Jonathan Guryan

Buy, Sell, or Hold
Creating Incentives for Financial Analysts
Theories predict that the restriction of insider trading activity will increase incentives for analysts to follow firms. Consistent with these theories, new research finds a positive association between the initial enforcement of insider trading laws and analyst coverage.
Research by Joseph D. Piotroski and Abbie J. Smith

The $4 Trillion Question
How to Judge Mutual Fund Managers
New research suggests that mutual fund managers are best evaluated by looking at the company they keep.
Research by Lubos Pástor