Weighing the Options
Will Products Look More Attractive When Presented Separately or Together?
Research by Christopher K. Hsee and France Leclerc

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The Market for Personal Digital Assistants
Hardware Improvements versus Software Creation
Research by Pradeep K. Chintagunta and Jean-Pierre Dubé

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Why High Demand Doesn't Always Mean High Price
The Importance of Loss Leaders in Pricing Decisions
Research by Anil Kashyap and Peter E. Rossi

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Marketing Prescription Drugs
How Effective Are Direct Sales Calls?
Research by Puneet Manchanda, Peter E. Rossi, and Pradeep K. Chintagunta

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Banner Ads Click with Consumers
Online Advertising for Customer Retention
Research by Pradeep K. Chintagunta, Jean-Pierre Dubé, and Puneet Manchanda

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Why Responsiveness to Retail Promotions Varies Across Retailers
New Research Looks Beyond Price Cuts
Research by Sanjay K. Dhar and Peter E. Rossi

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Progressively Predicting New Product Performance
The Movie Industry as a Marketing Model for Forecasting Sales Performance
Research by Pradeep K. Chintagunta

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