Ayelet Fishbach studies social psychology, with specific emphasis on motivation, emotion, and decision making. She has presented research all over the world, including at Carnegie Mellon University, Tel Aviv University, Stanford University, Yale University, and the Wharton School of the University of Pennsylvania. She has been published in many psychology journals, including the Journal of Consumer Research, the Psychological Science, and the Journal of Personality and Social Psychology. Her publications include "Counteracting obstacles with optimistic predictions," written with Ying Zhang and appearing in the Journal of Experimental Psychology: General and "A silver lining of standing in line: Queuing increases value of products," written with Minjung Koo in the Journal of Marketing Research. She is on the editorial board of several journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Research.
Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and the Fulbright Educational Foundation Award. Most recently, she was named a William S. Fishman Scholar and an FMC Scholar at Chicago Booth. She is a member of many professional organizations, among them the Association for Consumer Research, the American Psychology Association, the European Association of Experimental Social Psychology, and the Society of Experimental Social Psychology.
In 2006, she received the Provost's Teaching Award from the University of Chicago.
Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She was also a postdoctoral Fulbright Scholar. She joined the Chicago Booth faculty in 2002.