Capital Ideas - Summer 2013 - page 2

Summer 2013 | Capital Ideas
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“With services such as Netflix, a
metric to keep a close eye on is
customer lifetime value.”
Pradeep K. Chintagunta,
Joseph T. and Bernice S. Lewis Distinguished Service
Professor of Marketing
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The Big Question,
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“If you were going to try to organize
an exit in an orderly way, it would
make much more sense for one of
the better-run countries to get out
than the less well-run countries.”
Anil K Kashyap,
Edward Eagle Brown Professor
of Economics and Finance and Charles M. Harper
Faculty Fellow, speaking about the eurozone crisis
with
Veronica Guerrieri,
Chicago Booth professor of
economics, and Hans-Werner Sinn, president of the
Ifo Institute for Economic Research.
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“The underlying
question was
this: Would
people say they
liked gifts more
if they believed
more thought
had been put
into selecting
them?”
—Describing research
by
Nicholas Epley,
John
Templeton Keller
Professor of Behavioral Science, with Yan Zhang,
assistant professor at the National University of
Singapore.
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