Ayelet Fishbach

Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing, Chicago Booth

Ayelet Fishbach studies social psychology with specific emphasis on motivation and decision making. She has presented research all over the world, including at Carnegie Mellon University, Tel Aviv University, Stanford University, Yale University, and the Wharton School of the University of Pennsylvania. Fishbach’s research has been supported in part by grants from the John Templeton Foundation (in connection with the New Paths to Purpose Project) and from the United States-Israel Binational Science Foundation.

Fishbach has been published in many psychology and marketing journals, including the Journal of Consumer Research, Psychological Science, and the Journal of Personality and Social Psychology. Her publications include "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," written with Ravi Dhar Zhang and appearing in the Journal of Consumer Research, and "Counteractive self-control in overcoming temptation," written with Yaacov Trope in the Journal of Personality and Social Psychology. She is on the editorial board of several journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Research.

Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and the Fulbright Educational Foundation Award. She is a member of many professional organizations, among them the Association for Consumer Research, the American Psychology Association, the European Association of Experimental Social Psychology, and the Society of Experimental Social Psychology.

In 2006, she received the Provost's Teaching Award from the University of Chicago. 

Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She was also a postdoctoral Fulbright Scholar. She joined the Chicago Booth faculty in 2002.