Photo of Katie Coleman

Kate Coleman, MBA '78, MLA '98

Senior Vice President and CMO at YMCA of the USA

Coleman joined the YMCA of the USA (Y-USA) in 2007. As SVP and chief strategy and marketing officer, she leads the Marketing Communications Department, the Planning and Project Management Office, and the Strategic Initiatives Fund.

In her role as chief strategy officer, Coleman is responsible for leading the development of Y-USA’s multiyear strategic plan and the annual process by which that plan is operationalized. As chief marketing officer, Coleman leads marketing, brand management, internal communications, and public and media relations for the Y. She spearheaded the Y’s recent brand revitalization effort, which affects 900 corporate YMCAs, 2,700 branches, and 10,000 program sites and multiple affiliated units, and is among the most comprehensive and largest such efforts undertaken in the nonprofit sector.

Prior to joining Y-USA, Coleman served as executive vice president of financial development, marketing, and communications for the YMCA of Metropolitan Chicago, a multibranch association in the Chicago area. She oversaw fundraising, membership, and program marketing, internal and external communications, and the design and execution of long-range planning. She was a member of the senior management team, which was responsible for the organization’s financial turnaround.

From 1997 to 2001, Coleman was senior vice president for planning, marketing, and sales at Cash Station, Inc., a leading national provider of electronic funds transfer services. She directed all of the company’s revenue generating activities. During her tenure revenue increased substantially both from unbranded and branded sources.

Coleman began her career in the banking sector at First Chicago Corporation, now part of JPMorgan Chase, where she was a First Scholar and held positions in finance planning, corporate mergers and acquisitions, market planning and research, and the strategic planning division.

Coleman earned a bachelor's degree in biological sciences from Smith College in Northhampton, Massachusetts. She received an MBA with a concentration in finance from Chicago Booth in 1978 and a master's degree in liberal arts from the University of Chicago in 1998.