Building relationships, trust key in current business environment The emotional component of decision making has increased dramatically in the post 2000 business environment, said Dan Kreutzer, '85, told the Sales Leaders' Roundtable on March 9 at Gleacher Center. Kreutzer, partner at Samurai Business Group, asserted that the major driver of today's decision process is building relationships. Read More...
How to Combat Too Much Information—1/27/05 Between the proliferation of media channels and other information sources most notably the Internet it has become increasingly harder for marketers to reach consumers, panelists agreed at the Sales Leaders' Roundtable at Gleacher Center on January 12. Read More...
