"Mobilizing" Your Sales Force: A Real World Solution
Sales Leaders' Roundtable
March 14, 2007, 6:30 PM - 8:30 PM
During this session you will hear how Edward Don and Company leveraged the wireless broadband technology to free up its sales reps and increase productivity. Learn more.
6:30 PM - 7:00 PM Registration and Networking
Ken Nordine '97
Edward Don and Company has a sales force that is over 350 strong and they are an industry leader in utilization of technology. From a sales force automation perspective, the company has focused on freeing up the reps time.
Faced with this challenge they found that the antiquated dial up method of sending orders from their laptops was cumbersome and time consuming. Edward Don undertook a project to allow the sales force to be wireless at all times. Through their partnerships with Dell and Verizon, Edward Don was able to provide laptops with both Centrino Wi-Fi and Wireless Broadband embedded. This technology enabled the sales reps to operate with the same tools and speed as if they were in the office. This technology also allowed the IT department to better service the end users from a helpdesk standpoint and protect their laptop computers. Learn how you can bring this kind of technology to your sales organization.
Edward Don and Company is a family owned and operated distributor of restaurant equipment supplies with 6 locations nationwide. Jim is responsible for Sales Force Automation, Don.com, and all Customer Service operations. Jim has been the driving force for wireless technology within the organization and has completed a rollout of 350 new laptops with built in cellular cards to the sales force. The implementation of the cellular aircards is a cost neutral solution that will allow the users to have a truly mobile office while protecting the computer and corporate network.
Jim has also been the guiding force behind Don.com's development and growth over the past 6 years. Jim joined Edward Don & Company with 5 years experience in the performance improvement practice of Ernst & Young, LLP and 9 years of distribution experience at W.W. Grainger. He is a frequent speaker at technology events. Jim has a BS from University of Southern New Hampshire and an MBA from DePaul University.