CRM: A New Perspective & The On-Demand Model

November 9, 6:00 PM - 8:00 PM

Sales Leaders' Roundtable

Why aren't sales departments working more effectively with information readily available within their organizations? Why do CRM systems, designed to assist in the distribution of critical support information often go unused? Learn more.

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Where:
Gleacher Center
Room 100
450 North Cityfront Plaza Drive
Chicago, IL

Who:
Daniel P. Strunk
Executive in Residence
De Paul University
View the presentation

Daniel Dal Degan
Vice President, Central Region
salesforce.com
View the presentation

Cost:
No Charge

Program:
6:00 - 6:30 pm: Registration & Networking
6:30 - 8:00 pm: Presentation
8:00 - 9:00 pm: Cash Bar reception in the Midway Club

Registration:
Register Online

Please register by Nov 9, 2005

Questions:
Ken Nordine, Jr. '97 (XP-66)
312-546-4522

Event Details

CRM: A New Perspective & The On-Demand Model Leveraging Customer Information for More Effective Selling

We have data, why isn't information used more effectively by sales? One of the most perplexing issues in sales today is how to leverage the information at our disposal to make better decisions about our accounts. The promise of Customer Relationship Management and sales automation tools is to make our management and communication with accounts easier, clearer and more efficient. What we know about CRM initiatives to-date is that the promise hasn't yet been fulfilled. In fact, according to Gartner Research one of the major failings of CRM has been the inability to have sales people recognize the value of CRM initiatives personally. As a result, many CRM initiatives fail due to sales force resistance and inactivity and information critical to the sales process goes unused and sales lost.

Please join us as Dan Strunk of the Sales Leadership Program at DePaul University and Dan Dal Degan of SalesForce.Com discuss effective information leveraging through the use of new CRM strategies and the on-demand CRM model.

Presentation Details:

• How can CRM and sales force automation be more effective?
• What is CRM?
• How can CRM more effectively leverage customer data?
• What strategies should be employed to make CRM more successful in your organization?

Please join us to hear Mr. Daniel P Strunk Executive in Residence at DePaul University and Mr. Daniel Dal Degan, Central Regional Vice President for Sales for salesforce.com, discuss these issues in detail and identify the new on demand CRM model.

In this presentation, we will discuss:

• The major challenge confronting sales today
• Why information leveraging is critical to effective selling
• The components of effective CRM ?CRM strategies for success
• The on-demand model of CRM
• How small and medium sized organizations can compete more effectively in the future.

Speaker Profiles:

Daniel P. Strunk
Executive in Residence, De Paul University

Mr. Strunk is a business professional with over 30 years experience in developing sales and relationship marketing programs. In the early 90's Dan developed Quaker Direct, the consumer packaged goods industry's first foray into relationship management programming.

Mr. Strunk is currently a full time faculty member of DePaul University where he serves as an Executive in Residence.

His academic interests include:

• Coauthoring a text on Customer Relationship Management titled
• CRM Principles for Contemporary Sales & Marketing
• Serving as the Director of Partnership Development for the Sales Leadership Program at DePaul University, a program developed to produce the next generation of sales professionals.

Daniel Dal Degan
Vice President, Central Region, salesforce.com

Mr. Dal Degan manages central U.S. operations for salesforce.com, the leader in on-demand Customer Relationship Management solutions. As a veteran of the CRM industry, Dan joined salesforce.com in 2002 after a successful career in sales leadership roles

Daniel Dal Degan Mr. Dal Degan manages central U.S. operations for salesforce.com, the leader in on-demand Customer Relationship Management solutions. As a veteran of the CRM industry, Dan joined salesforce.com in 2002 after a successful career in sales leadership roles

Directions & Parking:

A map of the area, including parking facilities, is available online. The 201 East Illinois lot offers a special UC rate with validation. Have your parking ticket stamped at the service window on the first floor of the Gleacher Center.