BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN VERSION:1.0 BEGIN:VEVENT DTSTART:20060426T230000Z DTEND:20060427T010000Z LOCATION;ENCODING=QUOTED-PRINTABLE:Gleacher Center=20 UID:040000008200E00074C5B7101A82E0080000000050D27B39D562C6010000000000000000100 000007B5ABBBDB662A948AC137319E4CAE680 DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Empowering the Marketing Function for= Excellence in Product Innovation=0D=0A=0D=0AGSB Marketing Roundtable=0D=0A= =0D=0AApril 26, 6:00 PM - 8:00 PM=0D=0A=0D=0AAn empowered marketing organiz= ation can be the critical factor necessary to achieve truly market-driven i= nnovations in product development. Sara Coffou will share her insights, fro= m an executive search perspective, into five key trends that are shaping to= day=92s marketing organizations, and the changing roles and skill sets that= are demanded from today=92s marketing leaders. =0D=0A=0D=0AWhere=0D=0AGlea= cher Center =0D=0AChicago, Illinois =0D=0A=0D=0AWho=0D=0ASara Coffou=0D=0AF= ounder=0D=0ACoffou Partners, Inc.=0D=0A=0D=0AProgram =0D=0A6:00 PM - 6:30 P= M: Registration & Networking=0D=0A6:30 PM - 8:00 PM: Program=0D=0A8:00 PM -= 9:00 PM: Cash Bar Reception=0D=0A=0D=0ARegistration =0D=0ARegister Online:= http://gsbsurvey.uchicago.edu/survey/alumniroundtable/alumni_roundtable!Ma= rketing%20Registration.poll.html=0D=0APlease register by 4/25/2006=0D=0A=0D= =0AQuestions=0D=0AScott McGarvey, '81 =0D=0A=0D= =0AEvent Details=0D=0AAn empowered marketing organization can be the critic= al factor necessary to achieve truly market-driven innovations in product d= evelopment. Sara Coffou will share her insights, from an executive search p= erspective, into five key trends that are shaping today=92s marketing organ= izations, and the changing roles and skill sets that are demanded from toda= y=92s marketing leaders: =0D=0A=0D=0AThe increasing responsibility and acco= untability of the marketing function in the business =0D=0AThe blurring of = brand, marketing and product roles =0D=0AThe mantra of innovation =0D=0AThe= growing role of design in the product development process =0D=0ADemand for= best practices in the marketing function -- from ideation through product = launch =0D=0A=0D=0ASpeaker Profiles=0D=0A=0D=0ASara Coffou=0D=0AFounder, Co= ffou Partners, Inc.=0D=0A=0D=0AAs a founder of her firm, Sara Coffou has a = long track record in leading an executive search practice, as well as manag= ing a firm with a strong reputation for client and candidate respect, servi= ce and quality. Her functional research expertise is in general management,= marketing, sales, R&D, and finance for senior leadership positions with gl= obal clients throughout the United States. Those positions have been in a w= ide variety of industries from consumer products and healthcare to digital = technology and financial services.=0D=0A=0D=0AIn addition to conducting exe= cutive search services, Sara also works in partnership with her clients. Sh= e led the development of a New Leader Assimilation program, which has been = adopted by many of the firm=92s clients and candidates. She has also been v= ery active in assisting clients with implementing successful diversity recr= uiting programs. More recently she has been working with her colleagues to = better understand the definition and measurement around culture and fit bet= ween client organization and candidates.=0D=0A=0D=0APrior to founding the f= irm, Sara worked in marketing and new product innovation. For a telecommuni= cations joint venture between IBM and Sears, she directed new product and a= cquisitions and introduced early forays into the electronic commerce indust= ry. At Discover Card, she let a brand management team developing and launch= ing fee based services and electronic banking. And at First Chicago, she he= ld a variety of positions in strategic planning, product development, and m= arketing for retail and global commercial businesses. Sara has also worked = extensively with Whirlpool and Herman Miller, recognized design leaders in = their respective industries.=0D=0A=0D=0AShe received her undergraduate degr= ee in Economics from the University of Michigan and her MBA from the Univer= sity of Chicago.=0D=0A SUMMARY;ENCODING=QUOTED-PRINTABLE:GSB Marketing Roundtable: Empowering the = Marketing Function for Excellence in Product Innovation PRIORITY:3 END:VEVENT END:VCALENDAR