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DTSTART:20060330T000000Z
DTEND:20060330T020000Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Gleacher Center=20
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 00000D63820E13108074193E802A306F2549D
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Holistic Marketing Communications: Wh=
at=92s Your Brand=92s Big Idea?=0D=0A=0D=0AGSB Marketing Roundtable=0D=0A=
=0D=0AMarch 29, 6:00 PM - 8:00 PM=0D=0A=0D=0AJoin us for an engaging explor=
ation of holistic marketing using real world marketing communication campai=
gns with ideas big enough to change people=92s minds, touch people=92s hear=
ts and move entire markets. We=92ll discuss United Corporation=92s rollout =
of Ted, the rebirth of the Cadillac brand, Procter & Gamble=92s Always femi=
nine care brand, and other winning examples. =0D=0A=0D=0AWhere=0D=0AGleache=
r Center =0D=0ARoom 100 =0D=0AChicago, Illinois =0D=0A=0D=0AWho=0D=0APatric=
k Venetucci=0D=0AEVP, Global Head of HR=0D=0ALeo Burnett Worldwide=0D=0A=0D=
=0AProgram =0D=0A6:00 PM - 6:30 PM: Registration=0D=0A6:30 PM - 8:00 PM: Pr=
ogram=0D=0A8:00 PM - 9:00 PM: Cash Bar Reception=0D=0A=0D=0ARegistration =
=0D=0ARegister Online: http://gsbsurvey.uchicago.edu/survey/alumniroundtabl=
e/alumni_roundtable!Marketing%20Registration.poll.html =0D=0A=0D=0APlease r=
egister by 3/28/2006=0D=0A=0D=0AQuestions=0D=0AScott McGarvey, '81 <mailto:=
smcg@chicagogsb.edu>=0D=0A=0D=0ASpeaker Profiles=0D=0A=0D=0APatrick Venetuc=
ci=0D=0AEVP, Global Head of HR, Leo Burnett Worldwide=0D=0A=0D=0AThroughout=
 his 15-plus years at Leo Burnett Worldwide, Patrick Venetucci has built a =
broad general management platform by contributing to many areas of the agen=
cy's business. Since joining Burnett in 1990, he has worked in media, accou=
nt management, direct, e-marketing and business development. In these roles=
, he has led the development of marketing communication programs for client=
s such as Ameritech, Procter & Gamble, Philip Morris, Shinsei Bank and Prud=
ential Investments. =0D=0A=0D=0AFrom 1995 to 1997, Patrick served as an Acc=
ount Director in Burnett=92s Tokyo office, where he helped lead and win sev=
eral new business pitches and launch Beacon Digital, an in-house e-marketin=
g services business. After three years of working in Tokyo, Patrick returne=
d to the U.S. charged with building Burnett=92s global HR function and is c=
urrently the EVP, Head of Global HR for Leo Burnett Worldwide. =0D=0A=0D=0A=
In this role he is responsible for integrating Leo Burnett's business strat=
egy with its human capital strategy. Since assuming this role, Patrick has =
better leveraged Burnett=92s talent and dramatically enhanced the company=
=92s HR infrastructure by improving the design of key HR programs, processe=
s and technology globally. =0D=0A=0D=0APatrick is a member of Leo Burnett W=
orldwide's Global Operating Committee and holds his MBA in finance and mark=
eting from the University of Chicago.=0D=0A=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:GSB Marketing Roundtable: Holistic Market=
ing Communications: What=92s Your Brand=92s Big Idea?
PRIORITY:3
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