Branding Doesn�t Have to Break A Small Business
January 31, 2007, 6:00 PM - 9:00 PM
This is a chance to meet three small business marketing experts who will lead you through from the importance of creating a brand for your business to how you can increase visibility of your brand with unique tactics that won't break the bank.
Bob Killian of Killian & Associates, Jennifer Fortney of Cascade Communications and Brian Koppi of Right Mind, Inc. offer a panel discussion on branding your small business to grow your business.
6:00 PM - 6:30 PM: Networking
Bob Killian "creative director, branding consultant, graphic designer, marketing strategist, mediocre golfer and web designer" has been putting his grab-bag of skills to work in the advertising industry for over thirty years. Since 1987, he has been the ringleader of the bomb-throwing anarchists at Killian & Associates, a Chicago-based strategic branding agency. (If you type 'branding agency' into Google, they come up first. In the world.) Bob is the co-author of the popular "Do-It-Yourself Marketing and Advertising (3rd Edition)," published by Wylie Press. His white papers, featured on the agency's website, won a 2002 'Best Writing on the Web' award, and are taught in a dozen graduate schools of business.
Jennifer Fortney is owner of Cascade Communications, a boutique public relations and marketing consulting firm focusing on lifestyle consumer products and services, arts and entertainment, startups and woman-owned businesses. With over 13 years experience in PR and marketing, she recently started her seventh year as owner of Cascade Communications.
Jennifer notes that her years working in radio promotions and marketing, which introduced her to a variety of small businesses with diverse needs and goals for communicating to customers, assists her in working with similar companies today. Jennifer has created and implemented unique strategies and achieved a variety of local, regional and national media placements for her clients large and small. Her skillful understanding of the media, and masterful use of words to tell a story has led to placements in Fast Company, Bon Apetit, Shape, The New York Times, USA Today, Marketwatch and the NBC's Today Show, to name a few. Her passion is watching businesses take off and believes that being part of that process is one of the great joys of being in the industry.
Through the consultancy Right Mind Inc. Brian Koppi practices what he describes as "business evolution marketing," a philosophy that helps businesses become stronger market competitors through brand development, strategic marketing, and internal capabilities assessment. For more than ten years, Right Mind Inc. has helped small and medium size businesses make qualitative leaps in pursuit of increased market share.
Brian's background includes tenures in corporate marketing, corporate communications, and ad agency creative direction and design, as well as an education in fine arts. He draws upon these diverse experiences to help clients implement comprehensive competitive strategies ranging from corporate identity design to employee training and satisfaction programs. Right Mind Inc. clients include local, regional, and national businesses serving both business and consumer markets.