One-to-One Communications – Leveraging the Power of New Technologies to Grow Your Revenues
...or ...Now for Something Completely Different
GSB Marketing Roundtable
October 25, 2006, 6:00 PM - 8:00 PM
New technologies are enabling marketers to customize newsletters at an individual level to engage customers more directly, focusing on their needs rather than the needs of the mass market. Tonight, you'll hear examples and experiences of organizations that converted from traditional direct mail to One-to-One newsletters. Learn more.
6:00 PM - 6:30 PM: Registration & Networking
Topics for discussion include:
As one of the pioneers of One-to-One communications, Greg implemented the first individualized newsletter in 1995 while at Northwestern Medical Center in Chicago. Since founding PENS Communications Systems (PCS) in 1998, he has remained at the cutting edge by continually incorporating new knowledge, techniques and technologies into marketing communications systems.
During this same time, Greg has formulated the basic principles for applying One-to-One communications while uncovering the many nuances crucial to the success of this approach. With this knowledge, he trains and guides clients in the best use of One-to-One.