Holistic Marketing Communications: What’s Your Brand’s Big Idea?
GSB Marketing Roundtable
March 29, 6:00 PM - 8:00 PM
Join us for an engaging exploration of holistic marketing using real world marketing communication campaigns with ideas big enough to change people’s minds, touch people’s hearts and move entire markets. We’ll discuss United Corporation’s rollout of Ted, the rebirth of the Cadillac brand, Procter & Gamble’s Always feminine care brand, and other winning examples. Learn more.
6:00 PM - 6:30 PM: Registration
Marketers have always strived to come up with that big enduring idea that differentiates their brand in the marketplace. As the number of media options continue to explode, it’s easier than ever to find unique and interesting ways to communicate with buyers, but harder than ever to weave all of these media touch points together into an effective and well orchestrated holistic marketing communications campaign. To achieve this, brands need to be idea-centric, left brained as well as right brained, and champion a big idea which is media neutral in concept and media infinite in potential execution.
Throughout his 15-plus years at Leo Burnett Worldwide, Patrick Venetucci has built a broad general management platform by contributing to many areas of the agency's business. Since joining Burnett in 1990, he has worked in media, account management, direct, e-marketing and business development. In these roles, he has led the development of marketing communication programs for clients such as Ameritech, Procter & Gamble, Philip Morris, Shinsei Bank and Prudential Investments.