Selling Your Brand to Wall Street
Co-Sponsored by Marketing Roundtable and Finance Roundtable
February 22, 6:00 PM - 8:00 PM
Bess Gallanis will share the quantitative and qualitative techniques used by companies large and small to illustrate how their brand creates shareholder value. She'll discuss techniques to measure the value of a brand, and will show how businesses of all sizes can apply the same techniques used by the Fortune 500 to build brand value. Learn more.
View a copy of the presentation.
6:00 PM - 6:30 PM: Registration
Brand as an intangible driver of value is well established ... if you happen to be McDonald’s. For the rest of us, our challenge and opportunity is persuading Wall Street that brand is a value creator, embedded in business strategy and not an ad campaign. Drawing from her experience as one of the city’s most senior and seasoned investor and corporate communications executives, our presenter will share the quantitative and qualitative techniques used by companies large and small to illustrate how their brand creates shareholder value. She'll discuss techniques to measure the value of a brand, and will show how businesses of all sizes can apply the same techniques used by the Fortune 500 to build brand value -- in practical ways that can be adapted to a modest budget.
Bess Gallanis has extensive experience in corporate/investor communications for small and mid-cap public companies; brand strategy and marketing communications for financial services and professional services firms and public relations counsel to high profile individuals and family businesses. She is a former partner of The Financial Relations Board, where she managed a wide range of investor relations programs for public companies and marketing communications programs for financial services firms. She also served as Director of its National Media Relations practice. She created the award winning “CEO Spokesperson Workshop,” a financial-presentation skills development program and is a nationally known for her expertise on the financial media and business. Current and former clients include Taylor Capital Group, Calamos Asset Management, The Illinois Coalition for Science and Technology, Galileo International, Levy Sports and Entertainment, Alberto-Culver, Galileo International, General Growth Properties, Northern Trust (Institutional Asset Management), and Marshall & Ilsely (Mutual Funds).
Bess is a published author and frequent speaker. She began her career as a business journalist with Crain’s Chicago Business, Forbes and Advertising Age and was Vice President of Corporate Communications for Classified Ventures, an online classified advertising company owned by four Fortune 500 newspaper companies, including Tribune Co. She also is the creator of the Yoga Chick lifestyle brand. Her first book, “Yoga Chick: A Hip Guide to Everything OM,” was published in January 2006 by Warner Books. It is available through book retailers throughout the United States.