e-Philanthropy: How Nonprofits & Associations are using E-Mail and the Web
to Build Revenue and Relationships
October 26, 6:00 PM - 8:00 PM
E-mail is a powerful tool. It allows for inexpensive, highly targeted and relevant one to one communication. Betsy Harman will share some thoughts on e-philanthropy trends and provide tips for building e-mail lists and sending targeted e-mail messages that will yield desired results.
Event to Outlook
6:00 p.m. - 6:30 p.m. : Registration
6:30 p.m. - 8:00 p.m. : Presentation & Discussion
8:00 p.m. - : Informal Networking/Cash Bar
Please register by 10/25/05
Scott McGarvey, '81
Do you read your e-mail before you read your postal mail? Have you recently purchased a product, attended a seminar, or donated to a worthy organization as a result of an e-mail message?
E-mail is a powerful tool. It allows for inexpensive, highly targeted and relevant one to one communication. Our speaker, Betsy Harman, works with nonprofit organizations and associations to help them harness the power of e-mail and the internet to increase revenue and relationships. She'll share some thoughts on e-philanthropy trends and provide tips for building e-mail lists and sending targeted e-mail messages that will yield desired results.
Principal, Harman Interactive
Betsy Harman has more than 15 years of experience in nonprofit development work and is a pioneer in developing best practices in e-mail marketing for nonprofits.
From 2001 -2003, Betsy served as Project Director for the Integrated Media Association’s
New Basics Project, a project in which twelve public radio stations and National
Public Radio worked together to develop best practices in online fundraising
and e-mail marketing. She is an active member of Women in Development, the Association
of Consultants to non-profits, the Public Radio Association of Development Officers,
the Association of Fundraising Professionals, the Chicago-area Direct Marketing
Association, and Nonprofit Technology Enterprise Network.
The ePhilanthropy Foundation, a global leader in providing training to nonprofit organizations in the ethical and efficient use of the Internet for philanthropic purposes, designated Betsy as an ePhilanthropy Master Trainer. Master Trainers are selected for their expertise in online philanthropy strategy and techniques and their ability to train others.
Before starting her consulting practice, Betsy served as Director of Development at Chicago Public Radio. During her six and a half years there, on-air fundraising revenue grew by 50% while time spent fundraising on-air was cut in half. Under Betsy's leadership, development goals were consistently exceeded and the station won awards for membership and major gift fundraising.
In December 2000, Betsy published the station's first e-newsletter. Betsy has also worked in development at KUOW Public Radio in Seattle, the Muscular Dystrophy Association, and the Variety Club Children's Charity.