The cornerstone of a communications program often lies in the News Bureau, which is a centralized resource for distributing all company information to all audiences, and the news media in particular. With large amounts of data, trends and news circulating, reporters are in need of fast, reliable sources who can help them put the news in context and provide quotes for breaking news and industry trend stories.
Where:
Gleacher
Center,
Room 100
450 N. Cityfront Plaza
Chicago, IL
Online Driving directions
Who:
Erica Swerdlow
Corporate Practice Leader, US Partner
Porter
Novelli
Michael Buxbaum
Senior Vice President, Strategic Development & Marketing
Bacons
Program:
6:00 pm - 6: 30 pm Networking and Registration
6:30 pm - 8:00
pm Presentation
8:00 pm - 9:00 pm: Cash Bar Reception and Networking
Cost:
No Charge
Registration:
Register
online
Please register by February 22, 2005.
Questions:
Marti Konstant
312.933.0101
mkonstant@rcn.com
Event Details
The cornerstone of a communications program often lies in the News
Bureau, which is a centralized resource for distributing all company
information to all audiences, and the news media in particular. With
large amounts of data, trends and news circulating, reporters are
in need of fast, reliable sources who can help them put the news in
context and provide quotes for breaking news and industry trend stories.
- How to provide a process, plan and infrastructure that ensures that
your company gets the most for its communication investment
- Develop
story angles and ideas that will enable your company to get into
more general business media
- Distribute key information and material
to
targeted media in condensed, timely formats
- Establish your
company as a proactive and reactive media resource for industry
information
- Access a powerful database to build ongoing media relationships
- How marketers work with news bureaus as a part of overall
marketing strategy
- Latest industry resources available to
help develop,
expand and maintain strong media relationships.
- The
newest collection and
measurement methodologies available to better connect
communications effort with organizational objectives.
Speaker Profiles
Erica Swerdlow
Erica leads the corporate and technology practice team in Chicago, USA.
She supervises the firm's account teams and is responsible for developing
and implementing strategic communications programs that support client
business success. She is currently managing business-to-business and
corporate branding initiatives for Schneider National and Schneider
Logistics, Imageworks Manufacturing, Inc. London Fleet and Grippo & Elden,
LLC. Erica is also responsible for marketing and new business development
throughout the Midwest for the corporate and technology practices.
Erica joined Porter Novelli in January 2000 as the director of the
Convergence/Technology practice in Chicago. Erica's technology experience
includes working with organizations in e-commerce, enterprise software,
telecomm, online marketing, and IT consulting services companies.
In 1993, Erica founded EBS Public Relations, Inc., a communications
agency that specialized in the high-tech industry.
Under Erica's leadership,
EBS grew into a leading technology public relations firm in Chicago
representing business-to-business technology clients such as; Multi
Tech Systems, JBA International/Geac and Focal Communications. EBS
was acquired by Porter Novelli in January 2000. Prior to founding
EBS, Erica served for two years as Vice President at S & S Public
Relations, a Chicago-based public relations firm, where she initiated
the high-tech division. Erica was responsible for securing key accounts
and implementing aggressive results-oriented PR programs for a diverse
group of high-tech clients. Erica is the co-founder of the Illinois
Annual Technology Conference and serves on the Executive Planning
Committee for the Midwest Venture Summit. Additionally, She is a 1998
Illinois High-Tech Awards Finalist. Erica is a 1986 graduate of the
University of Illinois at Champaign-Urbana. She is an accomplished
musician and resides in Northbrook, Illinois with her husband and
three sons.
Michael Buxbaum
Michael Buxbaum joined Bacon’s in 1996 as Business Development
Manager, today he serves as Senior VP of Strategic Development & Marketing.
Michael directs the strategic development efforts of Bacon’s with
an emphasis on all client facing activities. He also heads Bacon’s
Evaluation and Analysis division and Strategic Guidance group. Additionally,
Michael provides sales and marketing strategy for Observer North America.
Prior to Bacon’s, Michael managed the Eastern Operations of Radio
TV Reports, a broadcast news monitoring business, for four years. From
1980 to 1992 he managed Newsclip, Inc. a regional news service based
in Chicago.
Michael is a regular speaker at industry seminars and events – previous
speaking engagements include PRSA World Congress; Counselors Academy;
Worldcom Group; InfoCom and dozens of other media relations seminars,
communications and marketing events throughout North America.
Marketing Roundtable Home Page
