Marketing Roundtable
The University of Chicago Booth School of Business
The University of Chicago Booth School of Business
4/24/2013
Marketing Your Venture to Investors
4/9/2013
Achieving Collaboration Success in the Digital Era – What we can learn from Thomas Edison
3/27/2013
Defining a Compelling User Experience to Deliver Value
2/20/2013
Content Strategy: SEO, Social Media & Email Marketing
1/23/2013
Super Bowl Advertising: The 2013 Pre-Game Outlook
11/14/2012
The New Elevator Pitch
9/5/2012
Client Programs that Drive Loyalty and Profitable Growth
6/5/2012
How to Make Social Media Sell
4/25/2012
Setting up for Success: How to Generate and Measure Business Impact in Social Media
3/28/2012
Business Owners’ Panel: Marketing Approaches That Work Today
2/27/2012
Content Marketing - What and How to Write for the Web
1/30/2012
Using the Social Business Disruption of B2B Sales and Marketing to Your Advantage
11/30/2011
Legal and Regulatory Issues Affecting Marketing and Advertising Professionals
10/27/2011
Google's New Marketing Strategies - What it Takes to Win Today
9/7/2011
From Gladiators to Flash Mobs: 2,000 Years of Social Media Dos and Don'ts
5/25/2011
Stories and Marketing
3/30/2011
How to Use the Power of New Technology to Drive Leads and Generate Sales
3/1/2011
Kraft Foods’ Sanjay Khosla on "Winning through Focus"
1/31/2011
Going Mobile: What's Best for My Business?
11/17/2010
Work Your Network: Relationship Building Strategies for On- and Offline Sales Success
10/27/2010
The Changing World of Online Promotion
9/29/2010
Crowdsourcing as a New Marketing Model
8/25/2010
Winning with Customers: New Metrics for Success in B2B Marketing
7/28/2010
Winning at the Point of Purchase: Shopper Marketing Evolution and Real-World Strategies
6/7/2010
Marketing in the New Normal
4/28/2010
Marketplace 4.0 at CME Group
3/31/2010
Seizing the Advantage – Recruiting Marketing Talent in Today’s Tough Environment
2/24/2010
SPECIAL "Show-and-Tell" Networking Meeting
1/27/2010
Building Brand Trust: A McDonald’s Perspective
11/30/2009
Communicating in a Challenging Environment
10/28/2009
Selecting Top Talent: Current and Future Trends in Recruiting Marketing Professionals
9/30/2009
Professional Services Marketing: A Conceptual Model for Pulling it All Together
8/26/2009
Digital: Now a Forethought, No Longer an Afterthought, in B-to-B Marketing
7/29/2009
Reaching Global Markets Through Integrated Sales and Marketing
5/27/2009
The Current State of Ethnic Marketing
5/12/2009
A Lesson in “Innovation Activism”: The Cereality Story…And Beyond
4/29/2009
The Current State of Non-Profit Marketing
3/25/2009
Marketing in an Economic Downturn
2/25/2009
The Shift: Transforming Today's Marketer into Tomorrow's Growth Leader
1/28/2009
Defining What Works When the Marketplace Doesn't: The Post-Holiday Marketing Overhaul
11/19/2008
The Rise of Social Influence Marketing: A Practical Guide to Harnessing Social Media
10/29/2008
Communicating in a Challenging Environment
9/24/2008
Have the Best Marketers Left Goliath Companies?
8/20/2008
It's All in the Data: Keys to Sales and Marketing Success
7/30/2008
How To Reorganize Management For Social Media, Search Marketing & Internet Advertising
5/28/2008
10 Tips for Running a Better Search Program
4/23/2008
Ethnography in Marketing
3/26/2008
Time Isn’t Money; It’s Much More Important Than That!
2/26/2008
Revitalizing a Small Brand
1/23/2008
Retained Recruiters—Keys to getting on their “A” list
12/5/2007
The Rules Have Changed - Hiring Trends 2008: A Recruiter's Perspective
10/24/2007
Tried and True Business-to-Business Communications Strategies
9/26/2007
Welcome Abroad! Successful Business Relationships Worldwide
8/29/2007
Communicating the Brand Through Multiple Touchpoints
7/25/2007
The Creativity Imperative - Why Creativity is Job One for America (and Your Company)
July 25, 2007
The Creativity Imperative - Why Creativity is Job One for America (and Your Company)
April 24, 2007
SPECIAL 'Show-and-Tell' Networking Meeting
March 28, 2007
Strengthen Your Brands by Building Communities
February 28, 2007
Postcards from the Leading Edge: Analytical CRM drives 1:1 Communications to Acquire, Retain and Increase Customer Value
January 31, 2007
PANEL DISCUSSION - Branding Doesn’t Have to Break A Small Business
November 15, 2006
Marketing's Most Critical Mission for 2007: Sales Enablement
October 25, 2006
One to One Communications - Leveraging the Power of New Technologies to Grow Your Revenues...or...Now for Something Completely Different
September 20, 2006
“Pull Marketing” in a “Push Marketing” World
April 26, 2006
Empowering the Marketing Function for Excellence in Product Innovation
March 29, 2006
Holistic Marketing Communications: What’s Your Brand’s Big Idea?
February 22, 2006
Selling Your Brand to Wall Street
View the presentation
February 8, 2006
Monopoly Rules
October 26, 2005
E-Philanthropy: How Nonprofits & Associations are Using E-Mail and the Web to Build Revenue and Relationships
September 21, 2005
A Sneak Preview For Hiring In 2005-06: A Recruiter’s Perspective
August 31, 2005
SPECIAL 'Show-And-Tell' Networking Meeting
July 20, 2005
How To Use The Media To Position Yourself As An Expert — And Get Thousands Of Dollars In FREE Publicity
May 25, 2005
Marketing and Selling: The New Six Sigma Frontier
February 23, 2005
Business-Centered Communications - Developing an Effective News Bureau
February 2, 2005
Integrated e-detailing provides a new platform for marketers