Marketing

Chicago Booth Alumni Roundtable

Chicago Booth

Network, learn, socialize, and stay connected with Chicago Booth alumni in your area.

Event Calendar

Upcoming Events
May
27

Alumni Marketing Roundtable - Growing Your Business by Talking TED

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Previous Events
Feb
25

2015

Features vs. Benefits -- Effective Marketing for Membership Based Organizations

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Nov
19

2014

How Story Logic Can Increase Brand Affinity

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Jul
23

2014

Why Customer Engagement Matters – Predictive Analytics from Gallup Proprietary Database

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Jun
24

2014

Trade Show Samurai - Essential Skills for Capturing Leads

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Apr
30

2014

Forget Big Data. It’s the Small Data that Counts ... and There Are Only Two Numbers that Matter

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Mar
26

2014

Brewing Up Brand Differentiation - The Tale of Music Legend Ray Charles and a Seattle Coffee House

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Feb
26

2014

What Your Customers Haven't Told You

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Jan
29

2014

Converge: Where Marketing and IT meet

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Oct
30

2013

Marketing Professional Service Firms: Demonstrating Expertise to Generate Leads in the Digital Age

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Sep
25

2013

Beyond Big Data: Organizing for Customer Information Management

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Aug
28

2013

What is Marketing Automation, and How Is It Transforming the Role of the Marketer?

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Jul
31

2013

Beyond Page Views: Modern Analytics for Online Marketing

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Jul
23

2013

Summer Networking Soiree on the Sundeck

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Apr
24

2013

Marketing Your Venture to Investors

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Apr
09

2013

Achieving Collaboration Success in the Digital Era – What we can learn from Thomas Edison

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Mar
27

2013

Defining a Compelling User Experience to Deliver Value

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Feb
20

2013

Content Strategy: SEO, Social Media & Email Marketing

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Jan
23

2013

Super Bowl Advertising: The 2013 Pre-Game Outlook

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Nov
14

2012

The New Elevator Pitch

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Sep
05

2012

Client Programs that Drive Loyalty and Profitable Growth

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Jun
05

2012

How to Make Social Media Sell

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Apr
25

2012

Setting up for Success: How to Generate and Measure Business Impact in Social Media

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Mar
28

2012

Business Owners’ Panel: Marketing Approaches That Work Today

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Feb
27

2012

Content Marketing - What and How to Write for the Web

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Jan
30

2012

Using the Social Business Disruption of B2B Sales and Marketing to Your Advantage

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Nov
30

2011

Legal and Regulatory Issues Affecting Marketing and Advertising Professionals

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Oct
27

2011

Google's New Marketing Strategies - What it Takes to Win Today

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Sep
07

2011

From Gladiators to Flash Mobs: 2,000 Years of Social Media Dos and Don'ts

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May
25

2011

Stories and Marketing

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Mar
30

2011

How to Use the Power of New Technology to Drive Leads and Generate Sales

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Mar
01

2011

Kraft Foods’ Sanjay Khosla on "Winning through Focus"

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Jan
31

2011

Going Mobile: What's Best for My Business?

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Nov
17

2010

Work Your Network: Relationship Building Strategies for On- and Offline Sales Success

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Oct
27

2010

The Changing World of Online Promotion

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Sep
29

2010

Crowdsourcing as a New Marketing Model

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Aug
25

2010

Winning with Customers: New Metrics for Success in B2B Marketing

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Jul
28

2010

Winning at the Point of Purchase: Shopper Marketing Evolution and Real-World Strategies

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Jun
07

2010

Marketing in the New Normal

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Apr
28

2010

Marketplace 4.0 at CME Group

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Mar
31

2010

Seizing the Advantage – Recruiting Marketing Talent in Today’s Tough Environment

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Feb
24

2010

SPECIAL "Show-and-Tell" Networking Meeting

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Jan
27

2010

Building Brand Trust: A McDonald’s Perspective

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Nov
30

2009

Communicating in a Challenging Environment

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Oct
28

2009

Selecting Top Talent: Current and Future Trends in Recruiting Marketing Professionals

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Sep
30

2009

Professional Services Marketing: A Conceptual Model for Pulling it All Together

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Aug
26

2009

Digital: Now a Forethought, No Longer an Afterthought, in B-to-B Marketing

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Jul
29

2009

Reaching Global Markets Through Integrated Sales and Marketing

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May
27

2009

The Current State of Ethnic Marketing

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May
12

2009

A Lesson in “Innovation Activism”: The Cereality Story…And Beyond

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Apr
29

2009

The Current State of Non-Profit Marketing

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Mar
25

2009

Marketing in an Economic Downturn

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Feb
25

2009

The Shift: Transforming Today's Marketer into Tomorrow's Growth Leader

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Jan
28

2009

Defining What Works When the Marketplace Doesn't: The Post-Holiday Marketing Overhaul

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Nov
19

2008

The Rise of Social Influence Marketing: A Practical Guide to Harnessing Social Media

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Oct
29

2008

Communicating in a Challenging Environment

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Sep
24

2008

Have the Best Marketers Left Goliath Companies?

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Aug
20

2008

It's All in the Data: Keys to Sales and Marketing Success

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Jul
30

2008

How To Reorganize Management For Social Media, Search Marketing & Internet Advertising

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May
28

2008

10 Tips for Running a Better Search Program

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Apr
23

2008

Ethnography in Marketing

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Mar
26

2008

Time Isn’t Money; It’s Much More Important Than That!

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Feb
26

2008

Revitalizing a Small Brand

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Jan
23

2008

Retained Recruiters—Keys to getting on their “A” list

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Dec
05

2007

The Rules Have Changed - Hiring Trends 2008: A Recruiter's Perspective

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Oct
24

2007

Tried and True Business-to-Business Communications Strategies

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Sep
26

2007

Welcome Abroad! Successful Business Relationships Worldwide

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Aug
29

2007

Communicating the Brand Through Multiple Touchpoints

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Jul
25

2007

The Creativity Imperative - Why Creativity is Job One for America (and Your Company)

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