Marketing

Chicago Booth Alumni Roundtable

Chicago Booth

Network, learn, socialize, and stay connected with Chicago Booth alumni in your area.

Event Calendar

Upcoming Events
Apr
30

Forget Big Data. It’s the Small Data that Counts ... and There Are Only Two Numbers that Matter

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Previous Events
Mar
26

2014

Brewing Up Brand Differentiation - The Tale of Music Legend Ray Charles and a Seattle Coffee House

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Feb
26

2014

What Your Customers Haven't Told You

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Jan
29

2014

Converge: Where Marketing and IT meet

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Oct
30

2013

Marketing Professional Service Firms: Demonstrating Expertise to Generate Leads in the Digital Age

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Sep
25

2013

Beyond Big Data: Organizing for Customer Information Management

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Aug
28

2013

What is Marketing Automation, and How Is It Transforming the Role of the Marketer?

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Jul
31

2013

Beyond Page Views: Modern Analytics for Online Marketing

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Jul
23

2013

Summer Networking Soiree on the Sundeck

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Apr
24

2013

Marketing Your Venture to Investors

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Apr
09

2013

Achieving Collaboration Success in the Digital Era – What we can learn from Thomas Edison

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Mar
27

2013

Defining a Compelling User Experience to Deliver Value

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Feb
20

2013

Content Strategy: SEO, Social Media & Email Marketing

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Jan
23

2013

Super Bowl Advertising: The 2013 Pre-Game Outlook

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Nov
14

2012

The New Elevator Pitch

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Sep
05

2012

Client Programs that Drive Loyalty and Profitable Growth

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Jun
05

2012

How to Make Social Media Sell

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Apr
25

2012

Setting up for Success: How to Generate and Measure Business Impact in Social Media

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Mar
28

2012

Business Owners’ Panel: Marketing Approaches That Work Today

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Feb
27

2012

Content Marketing - What and How to Write for the Web

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Jan
30

2012

Using the Social Business Disruption of B2B Sales and Marketing to Your Advantage

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Nov
30

2011

Legal and Regulatory Issues Affecting Marketing and Advertising Professionals

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Oct
27

2011

Google's New Marketing Strategies - What it Takes to Win Today

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Sep
07

2011

From Gladiators to Flash Mobs: 2,000 Years of Social Media Dos and Don'ts

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May
25

2011

Stories and Marketing

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Mar
30

2011

How to Use the Power of New Technology to Drive Leads and Generate Sales

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Mar
01

2011

Kraft Foods’ Sanjay Khosla on "Winning through Focus"

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Jan
31

2011

Going Mobile: What's Best for My Business?

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Nov
17

2010

Work Your Network: Relationship Building Strategies for On- and Offline Sales Success

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Oct
27

2010

The Changing World of Online Promotion

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Sep
29

2010

Crowdsourcing as a New Marketing Model

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Aug
25

2010

Winning with Customers: New Metrics for Success in B2B Marketing

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Jul
28

2010

Winning at the Point of Purchase: Shopper Marketing Evolution and Real-World Strategies

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Jun
07

2010

Marketing in the New Normal

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Apr
28

2010

Marketplace 4.0 at CME Group

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Mar
31

2010

Seizing the Advantage – Recruiting Marketing Talent in Today’s Tough Environment

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Feb
24

2010

SPECIAL "Show-and-Tell" Networking Meeting

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Jan
27

2010

Building Brand Trust: A McDonald’s Perspective

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Nov
30

2009

Communicating in a Challenging Environment

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Oct
28

2009

Selecting Top Talent: Current and Future Trends in Recruiting Marketing Professionals

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Sep
30

2009

Professional Services Marketing: A Conceptual Model for Pulling it All Together

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Aug
26

2009

Digital: Now a Forethought, No Longer an Afterthought, in B-to-B Marketing

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Jul
29

2009

Reaching Global Markets Through Integrated Sales and Marketing

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May
27

2009

The Current State of Ethnic Marketing

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May
12

2009

A Lesson in “Innovation Activism”: The Cereality Story…And Beyond

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Apr
29

2009

The Current State of Non-Profit Marketing

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Mar
25

2009

Marketing in an Economic Downturn

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Feb
25

2009

The Shift: Transforming Today's Marketer into Tomorrow's Growth Leader

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Jan
28

2009

Defining What Works When the Marketplace Doesn't: The Post-Holiday Marketing Overhaul

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Nov
19

2008

The Rise of Social Influence Marketing: A Practical Guide to Harnessing Social Media

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Oct
29

2008

Communicating in a Challenging Environment

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Sep
24

2008

Have the Best Marketers Left Goliath Companies?

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Aug
20

2008

It's All in the Data: Keys to Sales and Marketing Success

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Jul
30

2008

How To Reorganize Management For Social Media, Search Marketing & Internet Advertising

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May
28

2008

10 Tips for Running a Better Search Program

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Apr
23

2008

Ethnography in Marketing

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Mar
26

2008

Time Isn’t Money; It’s Much More Important Than That!

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Feb
26

2008

Revitalizing a Small Brand

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Jan
23

2008

Retained Recruiters—Keys to getting on their “A” list

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Dec
05

2007

The Rules Have Changed - Hiring Trends 2008: A Recruiter's Perspective

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Oct
24

2007

Tried and True Business-to-Business Communications Strategies

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Sep
26

2007

Welcome Abroad! Successful Business Relationships Worldwide

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Aug
29

2007

Communicating the Brand Through Multiple Touchpoints

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Jul
25

2007

The Creativity Imperative - Why Creativity is Job One for America (and Your Company)

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