The China Ready Company: The Myths, Truths, and Realities
January 18, 2007, 6:00 PM - 9:00 PM
Foreign investment in and fascination with China show no signs of abating. What are the main drivers, key lessons learned, and main challenges in developing a sound business case for China? Learn more.
6:00 PM - 6:30 PM networking
Karl Buschmann, '85
Plan now to hear Steven Ganster, an Asian expert with over 27 years in international market strategy consulting, present actual case studies of success and failure. You decide whether your company is China Ready.
Steve Ganster is Managing Director of Technomic Asia, based in Shanghai. He has over 27 years in international market strategy consulting, primarily in Asia. He has assisted over 160 multinational firms in their assessment of opportunities in Asia and their resultant business strategy development.
Mr. Ganster has broad industry experience including automotive, building materials, FMCG, chemicals, healthcare, packaging and many other industrial sectors. From bases in Singapore and Shanghai, he has worked in China and supervised Technomic�s office in Shanghai for over 15 years. Mr. Ganster�s expertise is focused on helping companies develop growth initiatives to profitably enter or expand in new markets, either through organic strategies or acquisitions/alliances. He is author of the recently published book, �The China Ready Company.�