September 16, 6:30 PM - 8:00 PM
From Theory to Practice: Keeping the Brand Promise in Global MarketsThe best laid branding strategies formulated in the boardrooms of headquarters often go awry in the field, particularly in distant foreign operations. What goes wrong and why? How do leading global companies maintain uniform standards around the world? Is it really possible to think globally and act locally in the age of globalization? GSB alumnus Ken G. Kabira is a veteran global brand strategist who has executed brand campaigns for Kellogg’s in Asia and McDonalds in Japan. You will learn the theory from a leading global consumer package goods practitioner.
Ken G. Kabira
Presentation: Gleacher 620, 6:30 pm - 8:00 pm
Questions:Karl L. Buschmann
847 310 0412