May 20, 6:30 PM - 8:00 PM
Making Your Brand Succeed Overseas
Cultural differences make it difficult to market a brand the same way in all countries despite the positive effects of globalization. How does one make a brand successful from one corner of the world to the other? What are the common elements? What are the pitfalls? Join Zain Raj to learn the differences and solutions to building successful brands globally.
Presentation: Gleacher 620, 6:30 pm - 8:00 pm
Questions:Karl L. Buschmann
847 310 0412