International Roundtable

May 20, 6:30 PM - 8:00 PM

Making Your Brand Succeed Overseas

Cultural differences make it difficult to market a brand the same way in all countries despite the positive effects of globalization. How does one make a brand successful from one corner of the world to the other? What are the common elements? What are the pitfalls? Join Zain Raj to learn the differences and solutions to building successful brands globally.

Where:

Gleacher Center
Room 620
450 Cityfront Plaza
Chicago, IL

Who:

Zain Raj
CEO
BrandXp

Program:

Presentation: Gleacher 620, 6:30 pm - 8:00 pm
Drinks: Midway Club, Fifth Floor, 8:00 pm - 9:00 pm

Registration:

Questions:

Karl L. Buschmann
847 310 0412
kbuschma@chicagobooth.edu