The Latest Ideation Techniques
February 6, 2007, 6:30 PM - 8:00 PM
Alexis Driscoll, will introduce a number of different approaches to ideation from the very structured to the very free. Learn more.
6:30 PM - 7:00 PM: Networking
Mary Drotar, '94
Who hasn't been faced with that critical juncture when you've done all the foundation work and you know where you want to go, but you just don't know how you're going to get there -- whether you're looking for a new product, or for a launch plan, or how to get the retailer to give you shelf space.
Enter ideation. Ideation is "a process to come up with more ideas and better solutions in a compressed time period." A way to generate literally hundreds of beginning ideas in a matter of hours and a set of workable solutions in a matter of days. But if you've been in charge of leading those ideation sessions, you know how hard it can be to keep the energy up and the ideas flowing. In this highly interactive roundtable, Alexis Driscoll, will introduce a number of different approaches to ideation from the very structured to the very free. Come for an exhilarating and energizing evening and come away with a set of exercises and tools you can use back home.
Alexis Driscoll, Principal of Outpoint, has spent over twenty years in New Product Development. Prior to consulting, she was General Manager of Product Development for a $12B company. She has personally launched over a dozen products into the market, working in both entrepreneurial and traditional firms. Since founding outpoint in 1995, she's focussed on the discovery phase of NPD, helping clients as diverse as oil pipelines, catalog marketers and museums to find new and innovative ways to attack their markets. Alexis has an MBA from MIT's Sloan School. She is on the Founding Committee and is Program Chair for the Creative Problem Solving Institute, Chicago Chapter where she helped launch the Catch Creativity series of learning events. She is an active member of the Product Development & Management Association (PDMA). For the past five years, she has co-led the Voice of the Customer Workshop for the PDMA International Conference. Alexis is a Business Volunteer for the Arts & Business Council of Chicago where her team developed an assessment model of managerial strength specifically for arts organizations.