Inventing Toys: Child's Play or Is It?

Entrepreneurial Roundtable

January 15, 2007, 6:30 PM - 8:45 PM

Who comes up with those hot toys each Christmas? This year, it was Bruce Lund who invented TMX Elmo, which sold more units in one day than any toy in history. Learn more.

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Where

Illinois Institute of Technology - Wheaton, IL Campus
201 East Loop Road
Wheaton, Illinois

Driving Directions

Cost

Members: GSB alumni, faculty & students $20.00; $15.00 if register by January 10th
Non-Members: $25

Program

6:30 - 7:15 PM: Networking (appetizers and drinks served)
7:15 - 8:45 PM: Program

Registration

Register Online
Register via Email

Please register by Day of event

Other Information

Register by January 10th and save $5.00

Questions

Bill Wentz (XP-57), '88
630.527.8552, ext. 304

Event Details

Who comes up with those hot toys, dolls and games that children cannot live without? This year, as in many past years, it has been Bruce Lund who works with a small staff in his studio in Chicago. This Christmas the hot toy has been TMX Elmo (for 'tickle me extreme'), a Bruce Lund creation which sold more toys in one day than any other toy in history. Mattel named TMX Elmo the Infant and Preschool Product of the Year. And, the Toy Industry of America has nominated TMX Elmo as Toy of the Year. Moreover, another Lund invention - the Hydrogen Powered Rocket - has also been nominated for Toy of the Year. Two Toy of the Year nominations is almost unheard of - all from a small team of creative individuals.

With some 25 years of experience developing new toys and entertainment concepts, Bruce will amaze you with his stories of how he and his staff actually came up with ideas for toys and gadgets that have become household names. While Bruce deals with the whimsical and wacky, he also is in a very serious and competitive business.

Come hear how Bruce built a business and a team of creative individuals into the premier toy invention firm in the world.