The Story of TheTieBar
November 20, 2006, 6:30 PM - 8:45 PM
Frustrated with their careers, Greg and Gina Shugar began researching entrepreneurial opportunities. The result is www.thetiebar.com. where, for just $15, you can buy silk ties like those selling in men's stores for $60-75. Learn more.
Illinois Institute of Technology -- Wheaton Campus
6:30 PM - 7:15 PM: Networking
Bill Wentz (XP-57), '88
The story of TieBar illustrates how a young, suburban couple can research a business concept and do much of the groundwork for launching a business while still employed. In early 2004, while working full-time, Greg did the market research that showed that ties have the largest mark-up in men's clothes. For the next six months, he learned everything he could about neckties: how to design, manufacture and market them. Then, he and Gina took $50,000 from a home equity loan and launched the website.