Where the Money Is -- How to Find, Capture and Control the Most PROFITABLE Segments of Any Business

Entrepreneurial Roundtable

May 2 and May 4, 6:30 PM - 9:00 PM

Based on Professor Lele's book "Monopoly Rules," this workshop will show how to find and build "monopolies" where customers look only to you. Using these insights, even small businesses can be very profitable. Learn more.

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Where

Illinois Institute of Technology
Wheaton Campus
First Floor -- Room 166
201 East Loop Road
Wheaton, Illinois

Driving Directions:
How to get there

Who

Milind M. Lele,
Managing Director, SLC Consultants, Inc.
former GSB adjunct professor

Bill Price
Adjunct Professor of Entrepreneurial Studies
IIT Stuart Graduate School of Business

Bill Wentz (XP-57), '88
Executive Director
Fewkes Wentz & Strayer

Joseph McCaul
Joseph Associates International, Inc.

Cost

GSB alumni/Roundtable members -- $70.00; $50 if registered by April 21st (covers both sessions)

Program

Two evenings: keynote address on 1st evening; interactive workshops each evening.

Registration

Register Online

Questions

Bill Wentz (XP-57), '88
630-527-8552, ext. 304

Event Details

Professor Lele presents a totally new approach to business strategy that focuses on providing value to customers so that they look only to you, not your competitors. He believes that all businesses - large and small - should strive to have a "monopoly." In his view, you have a "monopoly" when your customers look only to you so you don't have to meet competitors' pricing. He cites numerous examples of "monopoly" companies from Dell, Wal-Mart, and Southwest Airlines to Enterprise Rent-a-Car.

In his keynote talk, Professor Lele will present the key insights of this new approach to business strategy and discuss how it could apply to small, medium and large businesses. In fact, the insights of "Monopoly Rules" and the similar concepts in the best-selling book "Blue Ocean Strategy" have many more applications in the small business world than with Fortune 500 companies! GE, IBM or P&G would probably not be interested in a $10 million monopoly market. But, most small businesses would be. Obviously, there are many more $5 and $10 million monopoly markets than $500 million monopoly markets. The challenge for anyone who owns, starts or buys a business is finding "monopoly" opportunities and knowing how to develop them. In this two-evening seminar, we will show you easy and practical steps that even small companies, start-ups and business buyers can take to:

• 1. Uncover the hidden gems - the most profitable opportunities
• 2. Identify and focus on customers that value your company most
• 3. Attract and retain the customers who recognize that value
• 4. Price your products and services to reflect the value they provide

We will develop these concepts in a workshop format with exercises, case studies and interactive problem-solving that will allow everyone to apply these insights to their own business.

Who should attend? Owners and executives of businesses (large and small) as well as anyone planning to buy or start a business.

All proceeds go to the program of the GSB Entrepreneurial Roundtable. No speaker is being paid.

For more information: http://www.gsbroundtable.com

Speaker Profiles

Milind M. Lele,
Managing Director, SLC Consultants, Inc.

Professor Lele was adjunct professor of strategy & marketing at the GSB for 18 years and still teaches in the GSB's executive education programs around the world. He is the author of several books and numerous articles on business stretegy.

Bill Price
Adjunct Professor of Entrepreneurial Studies, IIT Stuart Graduate School of Business

Bill Wentz (XP-57), '88
Executive Director, Fewkes Wentz & Strayer

Bill is Coordinator of the GSB Entrepreneurial Roundtable

Joseph McCaul
Mr. McCaul is a leading consultant/business broker at Joseph Associates International, Inc.