Chicago Booth logo

The University of Chicago Booth School of Business

Skip navigation
AboutContactVisitBooth Home

Making Your Company More Innovative

September 19, 6:30 PM - 8:45 PM

Entrepreneurial Roundtable

Mary Drotar, ’94 and Kathy Morrissey, ’98 of Strategy 2 Market, Inc. will help you determine how innovative your company is and how to stimulate innovation. Learn more.

Add Event to Outlook

Where:
Illinois Institute of Technology -- Wheaton, IL Campus
201 East Loop Road
Wheaton, Illinois

Cost:
$4.00 for pizza and soda

Program:
6:30 PM Networking & Pizza
7:15 PM Program

Registration:

Email Registration
630.527.8552, Mary Brown ext. 303

Please register by 4:00 p.m. on day of event

Questions:
Bill Wentz, ’88 (XP-57)
630.527.8552, ext. 304

Event Details
Entrepreneurial companies that thrive are usually both adaptive to new situations and innovative in developing new products and services. Are there ways to increase your innovative potential and make your company more creative?

Today, the concept of innovation in business has almost become a craze. Clayton Christensen of Harvard Business School talks about disruptive innovation and Eric von Hippel of MIT discusses Lead User Innovation. How do you make sense of all these approaches to developing profitable new products, services and business models?

Mary Drotar, ’94 and Kathy Morrissey, ’98, of Strategy 2 Market, Inc. will help you:
* Understand the concepts of innovation
* Evaluate how innovative your company is
* Discuss the characteristics of highly innovative companies
* Show you ways to become more innovative

Companies that practice innovation capture more market share and are more successful as a result. Learn how to position your company to benefit from successful innovation.

An MBA from the University of Chicago and a certified New Product Development Professional by the PDMA, Mary Drotar, ’94 has worked in the customer experience, strategy, business model, product, and service development fields for over 20 years, with such companies as Ford, Volvo, Omron, Staples, Sears, Cost Plus, AT&T Bell Laboratories, Reliant Energy, TXU Energy, British Energy, and American Express.

Kathy Morrissey, ’98, has two decades' of experience in the application of quantitative techniques to business issues for companies such as CNA Insurance, Household International and Ameritech. She has an MS in Statistics from Carnegie-Mellon University and an MBA from Chicago GSB.


Entrepreneurial Roundtable
Quick Links


See how Booth celebrated all over the world.