Beyond Product Innovation - Sustaining Profitable Growth
January 25, 2007, 6:30 PM - 9:00 PM
Come hear from Jonathan Copulsky, Principal, Deloitte Consulting, about the relationship between profitable growth and customer retention, and what specific steps that companies can take to drive retention and growth Learn more.
Louise De Olden
6:30 - 7:00 PM Networking
Ashish Kothari, 02
Although the market values sustainable and profitable top-line growth, achieving this growth is increasingly more challenging. Our research and client work suggests that focusing on enhancing the customer experience, along with product innovation, provides a significantly stronger growth platform than focusing purely on product innovation. This presentation will discuss the relationship between profitable growth and customer retention and what specific steps companies can take to drive retention and growth. In the course of this presentation, we will share extensive learnings from our research and client work, along with real-world examples of what works and what does not.
Jonathan Copulsky is a Principal in Deloitte Consulting's Chicago office, responsible for leading the firm's Customer and Market Strategy Practice. The focus of Jonathan's consulting work is on helping organizations understand how to effectively initiate, manage, sustain, and grow their relationships with customers. His professional interests include sales force management, major accounts strategy, channel strategy, marketing and advertising effectiveness, customer loyalty, and customer service operations. Jonathan has been involved with sales, channel, and marketing management for over twenty-five years as a consultant and senior executive.
He has helped clients design their go-to-market strategies, revise their channel strategies, create new market-based segmentation frameworks, establish analytically-based customer loyalty programs, revamp their sales forces, call centers, and database marketing efforts, re-think their service operations to take advantage of new technology-enabled capabilities, and integrate customer-facing organizations forces in conjunction with mergers and acquisitions. Jonathan received a BA in History with High Honors from Haverford College, where he was elected to Phi Beta Kappa. Jonathan received his MBA from Stanford University , where he was an Arjay Miller Scholar and the recipient of the Deloitte, Haskins, & Sells Accounting Excellence Award.
Louise De Olden
Louise is a Manager in our Customer and Marketing Strategy practice. Louise works with clients on identifying and pursuing opportunities for profitable growth, with a particular focus on manufacturing companies. Louise has led numerous projects in the areas of sales and marketing effectiveness, customer segmentation, and product development. She is a graduate of the Kellogg graduate school of business