The End of Advertising as We Know It: Or is It

Consulting Roundtable

May 25, 6:30 PM - 9:00 PM

Come learn how the explosion of customer contact channels has altered the advertising industry and what impact it has had on businesses and their customers. Learn more.

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Where

Gleacher Center
Room 600
450 North Cityfront Plaza Drive
Chicago,, Illinois

Who

Zain Raj
Chief Marketing Officer,
Euro RSCG Chicago

Program

6:30 - 7:00 PM: Networking
7:00 - 8:30 PM: Main Presentation
8:30 - Cash Bar Reception

Registration

Register Online
Register via Email

Questions

Ashish Kothari, '02

Event Details

Zain Raj, Executive VP, Chief Marketing Officer, EuroRSCG, Chicago, offers his insights into the challenges confronting the ad industry as it responds to and attempts to harness the power of multiple contact channels. Clearly, the permutations and combinations presented by cross-channel communications have rendered the already complex ad business even more so. How has the explosion of customer contact channels altered the industry and what impact has it had on businesses and their customers? With so many communication channels open to customers and so many points of contact, will customers feel overwhelmed and run? Raj offers an insightful overview of where the industry's been and where it's headed, including a review of trends that merit attention as science, psychology, and customer behavior strategy intersect.

Speaker Profiles

Zain Raj
Chief Marketing Officer,, Euro RSCG Chicago

Zain Raj is Executive Vice President and Chief Marketing Officer of Euro RSCG Chicago. The organization offers business building communications services including advertising, direct marketing, interactive, public relations, retail marketing and sales promotion.Most recently, Raj was President and Chief Executive Officer of BrandXP, LLC�a brand and marketing strategy consultancy. Prior to that time, he served as Executive Vice President and Chief Growth Officer of Foote Cone and Belding, Chicago, where he focused on developing strategic business building ideas that generated results, and ultimately, built stronger and healthier brands.

Raj was selected in 2000 as one of Crain�s Chicago Business� �40 Under 40.� Raj holds an undergraduate degree in economics and finance and a Master�s in Business Administration from the University of Bombay.