The End of Advertising as We Know It: Or is It
May 25, 6:30 PM - 9:00 PM
Come learn how the explosion of customer contact channels has altered the advertising industry and what impact it has had on businesses and their customers. Learn more.
6:30 - 7:00 PM: Networking
Zain Raj, Executive VP, Chief Marketing Officer, EuroRSCG, Chicago, offers his insights into the challenges confronting the ad industry as it responds to and attempts to harness the power of multiple contact channels. Clearly, the permutations and combinations presented by cross-channel communications have rendered the already complex ad business even more so. How has the explosion of customer contact channels altered the industry and what impact has it had on businesses and their customers? With so many communication channels open to customers and so many points of contact, will customers feel overwhelmed and run? Raj offers an insightful overview of where the industry's been and where it's headed, including a review of trends that merit attention as science, psychology, and customer behavior strategy intersect.
Zain Raj is Executive Vice President and Chief Marketing Officer of Euro RSCG Chicago. The organization offers business building communications services including advertising, direct marketing, interactive, public relations, retail marketing and sales promotion.Most recently, Raj was President and Chief Executive Officer of BrandXP, LLC�a brand and marketing strategy consultancy. Prior to that time, he served as Executive Vice President and Chief Growth Officer of Foote Cone and Belding, Chicago, where he focused on developing strategic business building ideas that generated results, and ultimately, built stronger and healthier brands.