Jeffrey A. Cohen Presents His Book, Intangible Assets

November 15, 6:00 PM - 8:30 PM

Business Book Roundtable

 

Jeffrety Cohen will present his book, Intangible Assets and will be signing copies. Hors' Dourves and a cash bar will be provided.

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Where:
Gleacher Center
Room 100
450 North Cityfront Plaza Dr.
Chicago, Illinois

Cost:
$17 if registered before 11/11 ($20 at the door)

Program:
6:00 - Drinks and Hors' Dourves
6:45 - Jeffrey A. Cohen to present Intangible Assets
7:30 - Book Signing and social time

Registration:
Register Online

If you register before 11/11, the cost is reduced to $17.

Questions:
Mary Kupjack
773.935.7221

Book Synopsis:
Throughout history, intangible assets have been something of a place-holder, a catchall of sorts for economic benefits that companies knew existed but weren't quite sure how to quantify But as intangibles 'from intellectual property to brands to CEO knowledge' assume ever-greater percentages of firms' total valuations, regulators, investors, and decision-makers are requiring more precise valuation methodologies for firms of all sizes

Intangible Assets: Valuation and Economic Benefit presents a comprehensive framework for identifying and valuing intangible assets Written by Jeffrey Cohen, a veteran economic consultant and Director of the Intellectual Property Practice at Chicago Partners (a multidisciplinary consulting firm), this broad-based book explores subjects, including:

• Nomenclature of, and research on, intangibles
• Economic and legal issues surrounding patents, copyrights, trademarks, and trade secrets?some of the more recognized and commercialized forms of intangibles
• Treatment of intangibles under GAAP accounting, in particular how FAS141 and FAS142 allow for their improved identification and capitalization
• Use of the three valuation approaches
  • income, market, and cost to determine how much intangibles are worth
• Use of basic economic concepts, such as substitutes and elasticity to value intangibles
• Examples of intangible valuation for litigation, focusing on the Panduit test and the Georgia-Pacific factors
• Creative strategies for making intangibles more secure and converting them into intellectual property

Intangible assets have value when they are able to create value; for example, when the property rights associated with them result in added return, utility, or pleasure to the owner of those rights Intangible Assets presents an all-encompassing, commonsense framework for addressing the economics of intangibles, their treatment under current accounting rules, and how the three basic valuation methodologies apply to intangibles in short, techniques for identifying and valuing all the intangible assets of a company.