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Business Book Roundtable

October 4, 5:30 PM - 8:00 PM

Raising the Bar :
An evening with Gary Erickson, founder & CEO of Clif Bar Inc.

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar’s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.

Where:

Mid-America Club
200 East Randolph Drive
Chicago, IL 60601

Who:

Gary Erickson
Founder + CEO
Clif Bar, Inc.

Cost:

Advance Payment by October 2nd:
$40 by credit card
$35 for payment by check made out to the GSB Business Book Roundtable. Please send check to:

Dana Damyen
Whirlpool Corporation
750 Monte Road, Mail Drop 5201
Benton Harbor, MI 49022

At the door:
$40 for payment by cash or check only.

Registration:

Register Online

Reservations required by October 4th

If you are unable to attend, a 24-hour notice is required to avoid payment.

Questions:

Erik Hesler
630-337-6614
ehesler@yahoo.com

Event Details:

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar’s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson’s life—trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range—as inspiration for his philosophy of business. Throughout the book, Erickson—a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur—convinces us that sustaining one's employees, community, and environment is good business.

If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.