Alumni

Have the Best Marketers Left Goliath Companies?

Marketing Roundtable

September 24, 2008: 6:00 PM - 9:00 PM

Pointless points programs, discounts, and loyalty cards—big companies seem to offer me-too products and marketing programs. Have the best marketers left big companies? At this roundtable, you’ll learn the facts and discuss: 1. Why it’s practically impossible to get new ideas implemented in big companies 2. Points programs, discounts, sweepstakes, and loyalty cards—why bright marketers don’t do them, why big companies still do 3. Why the best marketers have left big companies and where they’re going (Hint: They are not becoming consultants).

Where

Gleacher Center
Room100
450 Cityfront Plaza
Chicago, Illinois

Event Details

Pointless points programs, discounts, and loyalty cards—big companies seem to offer me-too products and marketing programs. Have the best marketers left big companies? At this roundtable, you’ll learn the facts and discuss: 1. Why it’s practically impossible to get new ideas implemented in big companies 2. Points programs, discounts, sweepstakes, and loyalty cards—why bright marketers don’t do them, why big companies still do 3. Why the best marketers have left big companies and where they’re going (Hint: They are not becoming consultants).

Cost

No Charge

Registration

Register Online

Deadline: 9/23/2008

Questions

Scott McGarvey 

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