Have the Best Marketers Left Goliath Companies?
September 24, 2008: 6:00 PM - 9:00 PM
Pointless points programs, discounts, and loyalty cards—big companies seem to offer me-too products and marketing programs. Have the best marketers left big companies?
At this roundtable, you’ll learn the facts and discuss:
1. Why it’s practically impossible to get new ideas implemented in big companies
2. Points programs, discounts, sweepstakes, and loyalty cards—why bright marketers don’t do them, why big companies still do
3. Why the best marketers have left big companies and where they’re going (Hint: They are not becoming consultants).
Where
Gleacher Center
Room100
450 Cityfront Plaza
Chicago, Illinois
Cost
No Charge
Registration
Register Online
Deadline: 9/23/2008
Questions
Scott McGarvey,
Event Details
Pointless points programs, discounts, and loyalty cards—big companies seem to offer me-too products and marketing programs. Have the best marketers left big companies?
At this roundtable, you’ll learn the facts and discuss:
1. Why it’s practically impossible to get new ideas implemented in big companies
2. Points programs, discounts, sweepstakes, and loyalty cards—why bright marketers don’t do them, why big companies still do
3. Why the best marketers have left big companies and where they’re going (Hint: They are not becoming consultants).